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In the realm of digital media 'architecture' is a well-established notion - we speak of 'chip architecture', praise 'Architects of the New Economy' or engage in 'Interface Architecture'. It seems to suggest itself, due to the inherent architectural nature of the task: To create a convincing image for a complex system of abstract requirements. Thus building a façade for technology, whose own vocabulary is deemed unapproachable and unpopular.
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The form of visual information involved is considered to be an empirical matter, namely systematic "Interface Design" based on probation sequences and their statistic evaluation. The principle of majority rule is turned into design practice. Surveys sound convention, assess consumer behaviour and define (spatial) arrangements. "Architecture" is perceived as an object of mediated reality.
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As a result Vitra, Guggenheim and Museumsquartier freshen up the tabloid headlines, anecdotes in newspaper art sections and footnotes of architectural symposium papers. These architectures exist through and for the media - they are both: communication cause and effect.
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The omnipresent talkshow format settles general opinion on a daily basis. Magazines like Arch+, Schöner Wohnen and Wallpaper* inform users/architects what trend to advance. Their target groups set the current course of architecture.
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Criticism of such engineerings is the last (futile) attempt to increase the amount of truth expressed in architecture by means of restraint. The distinction between reality and representation (of reality) has already vanished in favour of mediality. Discharging all claims for the truth in architecture leaves no inhibitions regarding the media.
More exhibitions about architecture, more glossy magazines, more Wallpaper*.
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References:
- PELZIQ
Img. _01 Electronic Lounge 1997
Img. _02 Electronic Lounge concept drawing 1997
- Franz Sdoutz
Img. _03 Object for the exhibition: » Young Blood: I'm a Young "Austerian" Architect! « 2006
- For some enjoyable insights regarding immersion [as management of hallucinations] see 'Architektur als Immersionskunst [Architecture as an Art of Immersion]' by Peter Sloterdijk, published 2006 in 'archplus 178' June 2006 pages 58-61
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File Log
- Talk extract: assessing superficiality… : "New Surfaces in Architecture - Perfect Location", Symposium and laboratory: "On the creation and design of media-generated architectures".
HdA Graz, 3rd November 2001.
steirisc[:her:]bst
- In March 2006 a jury awarded this statement to be part of a joint exhibition, aiming to present current positions of young architectural practises. » Young Blood: I’m a Young "Austerian" Architect! «, was featured at CCEA (Center for Central European Architecture) in Prague in June 2006, at stadtmuseumgraz in November 2006 and finally at Az West (Architekturzentrum Wien) in April 2007.
[Yes "Austerian", nothing austere, no Auster(ian) narratives; simply Austrians with an "e" … ]
- January 2010:
This is a tricky text to translate [yes, there is more] and in its prerequisites almost "too German" to make sense in English …
My key argument: "Truth is NOT an architectural category" renders a pro [new]media approach!
1. media as function …
2. mediated architecture …
3. mediaarchitecture …
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